New York: Viking Press. By the end of this section, you will be able to: Is this a good time had by all? Walk us through the hypothetical rally using the value-added theory, imagining it meets all the stages. Collective Behavior  Collective behavior is a type of social behavior that occurs in crowds or masses Riots, mobs, mass hysteria, fads, fashions, rumor, and public opinion are all examples of collective behavior.It is argued that people tend to surrender their individuality and moral judgment in crowds and give in to the hypnotic powers of leaders who shape crowd behavior … Ultimately they were met with tear gas, pepper spray, and rubber bullets used by the police acting as agents of social control. New York: Free Press. Blumer adds a subtlety to this theory by sharply distinguishing circular reaction from “interpretative interaction,” in which the individual first interprets another’s action and then makes a response usually different from the stimulus action. The most comprehensive theory specifying necessary conditions for the development of most major forms of collective behaviour was advanced by Smelser. For example, think about human behavior during Hurricane Katrina. Collective behavior is the behavior of a group or crowd of people who take action together toward a shared goal. Another stream of thought has stressed difference of intensity rather than kind of interaction. Conventional crowds are those who come together for a scheduled event that occurs regularly, like a religious service. To distinguish between them, remember that members of a mass share interests, whereas members of a public share ideas. Agents of social control bring collective behavior to an end. This focus on the individual component of interaction reflects a symbolic interactionist perspective. In sociology the term collective behavior refer to the behavior of people, in which a large group is involved, such as crowed and mob. Collective behaviour - Collective behaviour - Theories of collective behaviour: Because much collective behaviour is dramatic, unpredictable, and frightening, the early theories and many contemporary popular views are more evaluative than analytic. This flash mob pillow fight’s purpose was to entertain. Early collective behavior theories (LeBon 1895; Blumer 1969) focused on the irrationality of crowds. In these extraordinary circumstances, what outsiders saw as “looting” was defined by those involved as seeking needed supplies for survival. This part of the theory, although logically peripheral, needs further development. There are three main theories on collective behavior. In class, it was taught that his definition included social unrest, crowds, sects, publics, mass movements, crowd mind, propaganda, and fashion as forms of collective behavior. Collective Behavior. What sets them apart? Emergent norm theory: People are not sure how to behave when they begin to interact in collective behavior. Remember that collective behavior is a noninstitutionalized gathering, whereas collective action is based on a shared interest. Common terms and phrases. Smelser, Neil J. Give an example of emergent-norm perspective, using your own experience. These events do not conform to rules or laws but instead are shaped based on the issue at hand. The most influential general theory of collective behaviour is that of N.J. Smelser (1962) which draws particular attention to the importance of ‘generalized beliefs’ and values in directing social movements. Unlike previous theories, this theory refocuses attention from collective behavior to collective action. Episode ( Smelser 1962 ) of mostly black, local residents assembled in protest—a classic example of conduciveness! 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